In the age of product marketplaces and steep competition, keeping an eye out for customer feedback is essential for marketing products. We were approached by a marketing agency looking to gather customer reviews of competitors' products on Amazon and analyze them to create better marketing materials with customer feedback in mind.
Artificial intelligence systems have evolved to the point where they can work with natural language on mostly the same level as a human. The area of applications of such systems are endless. Anywhere from extracting customer sentiment from social media platforms to generating original content on a given topic - there are pretrained models that can do all that quickly and to a good quality.
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