Our client decided to take advantage of the latest developments in natural language processing and has come to us with an interesting project aimed at automating the market analysis. Our goal was to develop a system that would determine customer pain points and determine what people like and don’t like about similar products already on the market. This information would then be used by marketers to create promotional content aimed at the target audience.
The system had to receive a website page describing the product in question as input, determine what the product was, gather the public’s opinion on similar products and determine main advantages and disadvantages according to the customers.
The system we have developed greatly improves marketing efforts as the text produced at the end is based on real customer opinion, while the quality of the generated content makes it indistinguishable from human written ones. The system has great potential in not only aiding marketers in creating content, but creating content altogether. As natural language processing and generation tools get better, the need to spend hours writing marketing texts greatly diminishes allowing more time for creativity.